New Zealand wool is naturally soft, resilient, and warm. Its springy fibres help a rug retain its character while adding comfort and texture to everyday living spaces.

Vacuum regularly with gentle suction, rotate the rug occasionally, and blot spills promptly with a clean, undyed cloth. For deeper cleaning, use a professional cleaner experienced with wool.

A small amount of shedding is normal with a new wool rug and usually reduces with regular care. Avoid aggressive brushing or high-powered beater bars.

Choose a size that connects the furniture rather than floating between it. In a living room, the front legs of the main seating should usually rest on the rug.

Natural light, screen settings, and surrounding materials can affect how colour appears. Subtle variations in tone and texture are part of the character of natural wool.